"1984"

ever seen Apple's earth-shattering "1984" ad which ran only once during the Super Bowl but which was phenomenally influential?

To quote a description from somewhere on the Net (cos I'm too lazy to paraphrase):

"In the third quarter of the 1984 Super Bowl, a strange and disorienting advertisement appeared on the TV screens of the millions of viewers tuned in to the yearly ritual. The ad opens on a gray network of futuristic tubes connecting blank, ominous buildings. Inside the tubes, we see cowed subjects marching towards a cavernous auditorium, where they bow before a Big Brother figure pontificating from a giant TV screen. But one lone woman remains unbroken. Chased by storm troopers, she runs up to the screen, hurls a hammer with a heroic grunt, and shatters the TV image. As the screen explodes, bathing the stunned audience in the light of freedom, a voice-over announces, "On January 24th, Apple Computer will introduce the Macintosh. And you'll see why 1984 won't be like "1984." "

our Marketing lecturer made quite an impact on the class describing the above ad (which half the class was not really aware of since they were still screaming kids in the year 1984). the guys seemed particularly interested in the description of a leggy Brigitte Nielsen in tight-fitting white t-shirt and red shorts [yes, such detail.. see the impact of the ad?] running in with a sledgehammer. a copy of the ad was downloaded from the Net, and the guys were rather disappointed to find that the 80's perception of a voluptuous leggy 6-foot blonde didn't quite match their current expectations. ha ha. anyway, if you're a george orwell fan AND a mac addict, you might identify with the ad. (there's a streaming version in the above link.)