jusco started it when tesco opened nearby. "cheaper than the 'cheaper' price nearby!" announces the teddy bear clad in red and white plastered all over the entrance to jusco's supermarket. next up, a furniture mart near my home emulated the tagline - a bright banner on the building screams "cheaper than the 'cheaper' price nearby!" - presumably referring to the neighbouring new furniture store with the hideous plastic psychedelic coconut trees. i chanced a stroll into tesco over the weekend to discover that it had reciprocated jusco's wordplay with a clever repartee - a banner above the check-out lane reads - guess what - "CHEAPER THAN THE 'CHEAPER' PRICE NEARBY!" with a muddle of "CHEAP! CHEAP! CHEAP!" for added effect and "CHEAP GETS CHEAPER!" added with a flourish.
aside from the fact that the slogan war is getting a tad boring, perhaps it's time someone mentioned to these people that while goods may get cheaper, prices actually get LOWER!
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The stuff that goes with coffee and nasi lemak :)
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